Buzz is a responsive garment with integrated technology that plays an interactive game with the wearer by stimulating them in the public space. There is a contemporary social need to be constantly stimulated and excited, the cause of which lies within the tired global cities that we are living in today. Buzz is the result of a deep understanding of the way in which we dress and how technology can empower our body in public spaces. Buzz is an invitation to express the body as an individual, in order to change traditional behaviour as traced throughout the centuries.
Following profound observation and analysis about the way we behave in public spaces, where actions are defined by cultural stigmas, our fast moving pace of city life and continuous encounters in crowded places have triggered Buzz to have an influence upon our sensations in public spaces. Buzz plays with user to transform the stress caused by these situations into pleasure and amusingness. A fast movement activates a sensor and causes a soft vibrating in the underwear. On the other hand, fluxes of people around the person wearing the garment, activates pieces located on the nipples.
Throughout time, underwear has moulded the architecture of the body towards a certain female ideal. It has been painful, uncomfortable (e.g. corsets) and dictated by male desire regarding how body should be. Therefore Buzz aims to look beyond the concepts that define underwear as an erotic garment, means of protection and social status, in order to rethink ways of understanding how underwear is related to intimacy. Buzz has been created through extended research on male and female stimulation, as well as different methods of how material generates pleasure. Buzz intends to establish a new conception of what pleasure should be.
Both pieces have been designed through research on material, shape and forms that generate this soft stimulation in erogenous parts. An overall option allows the user to feel a conscious intimacy regardless of the public space in which they find themselves. As Buzz responds to situations that are for the most part beyond our control, users must be open to a surprise stimulation in order to be a part of this “game” that breaks with taboos and social stigmas and the perception of the stress caused by cities.